Brookfield, WI mass shooting story unfolds. Meanwhile, NRA ad appears on Wisconsin TV

I’m informed by friends that this pro-NRA ad is what TV viewers are seeing in Wisconsin today:

The ad came on during a break in the Green Bay Packers game, and thus, had a very high viewership. At the same time that the ad aired, people in Wisconsin were getting news of a mass shooting tragedy in Brookfield, Wisconsin.

The timing of these ads is without any consideration for the victims of this tragedy and I think they should cease.

I’ve been informed by facebook and twitter friends that the networks listed below are the networks which aired the NRA ad today. You can let media know directly and firmly what you think:

Steve Wexler
Manager of TMJ4
Main station number: 414-967-5444

La Crosse
Phone: (608) 781-0025

Green Bay
WLUK Fox 11
General Phone Number:
(920) 494-8711

Update at 7:47PM:
TMJ4 – Suspect’s wife, Zina Haughton, killed in the shooting. #brookfieldshooting”

Update at 7PM:
From Four are reportedly dead including the shooter and four others are wounded. Suspected gunman Radcliffe Haughton, “was later found dead inside”.

Today at roughly 11AM, another mass shooting took place in Wisconsin roughly 30 miles from the tragic Sikh shooting. In Brookfield, Wisconsin a man shot 7 people in a salon across from a mall. The shooter is still at large. Moments ago, @620wtmj tweeted, “Authorities say 3 dead in #BrookfieldShooting”

The man suspected of the crime is Radcliffe Haughton, a 45 yr old man from Brown Deer.

According to Milwaukee Journal Sentinel: “Police are describing the man as black, 6 feet 2 inches tall and 210 pounds, wearing a gray sweater and blue jeans and carrying a white and black backpack.”
Online reports are emerging that his black Mazda has been found but that he has not been located.

From Brookfield Patch:
“Police are asking anyone with information about Haughton or his whereabouts to call (262) 787-3701. Police are on the scene at Haughton’s home on Glenbrook Road. He is believed to also own a blue Honda motorcycle, license plate 3571J, and that has not been located.”

Multiple social media comments reported that a propane tank is at the site and is suspected of being used in connection with an IED.

Brookfield Patch has more:
“Police confirmed there is an improvised explosive device (IED) inside the spa, which is complicating the process of clearing the spa. A bomb squad was called to the scene after 1 p.m. after an explosive device was believed to be in the spa building.

Patch has learned the man wanted by police is apparently the estranged husband of one of the hair stylists at the spa. spoke with Haughton’s father, a Florida resident who said his son asked if he could come and stay with him after a restraining order was issued against Haughton on Thursday. All Radcliffe Haughton’s weapons were to be turned over to the Milwaukee County Sheriff’s Department as a condition of the restraining order, according to multiple reports.

A spa employee told Patch the hair stylist has been having problems since she left her husband. The man is believed to have slashed car tires in the parking lot of the spa and the business recently put up signs on most of its doors warning employees to keep them locked at all times.

The employee who spoke to Patch said the woman’s estranged husband was out of work and his wife was working every day to bring in money to pay the bills. However, she recently decided to leave him, and that’s when the problems started.

The two have two daughters, ages 12 and 21, the Azana employee told Patch”

I also have seen online reports that Haughton’s estranged wife filed for a restraining order against him on Oct. 8. It was granted with a firearm restriction on Oct. 18.

Note: Today’s shooting took place, according to,
“less than a mile from a hotel where a gunman opened fire during a Living Church of God service in 2005. Seven people were killed and four wounded in that shooting.”

I want to explain a change I made to this post:
I briefly posted, perhaps in error, that WI has been seeing the NRA ad embedded below which mentions “sovereignty” and a fear of a chipping away at 2nd amendment rights. One Wisconsin Now had tweeted that it is in the WI TV market. Perhaps it is – or was. Or perhaps this ad is in some TV markets and not others. At any rate, I’m getting word that the other ad which focuses on Supreme Court justices is what was seen by people during the Packers game today. Sorry if I confused anybody. Did’t mean to mislead.


3 thoughts on “Brookfield, WI mass shooting story unfolds. Meanwhile, NRA ad appears on Wisconsin TV

  1. …and as I was watching the streaming live feed from TMJ4 yesterday, the two newsreaders pondered the musical question “How does such a thing happen in our city?”

  2. Fox6 in Milwaukee also aired the ad almost immediately after the game. One commercial before going back to the coverage of the tragedy.

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